Founders
Founder vesting is where good breakups are decided years early
The four-year vesting schedule seems like paperwork until a co-founder leaves in year two. The cap table remembers what the friendship forgot.
Tanya Brooks
Founders
Founders is a profile section about the people who started something and then had to run it. Pieces track the shift from building a product to managing an organization, the point at which a founder hires their first executive, disputes between cofounders, and the exits that follow. Reported, not as told to.
Long-form portraits of people who started companies, focused on the transition from making a product to managing the organization around it.
Founders
The acquihire math nobody explains until it's your company
When a startup sells for its team instead of its product, every stakeholder gets a different deal — and the employees usually get the thinnest one.
Tanya Brooks
Founders
Technical founders don't hate sales — they hate what sales was taught as
The founders who learn to sell discover it's an engineering discipline with discovery calls instead of unit tests.
Amara Okonkwo
Founders
The founder-influencer playbook pays until the platform does something
A large audience de-risks fundraising and hiring — and quietly re-prices the company around one person's feed.
Amara Okonkwo
Founders
Bootstrap or raise? The 2026 math changed the answer
Expensive capital, cheap AI, and open distribution margins made bootstrapping viable in categories where it used to be suicide — and vice versa.
Tanya Brooks