Technical founders don't hate sales — they hate what sales was taught as
The founders who learn to sell discover it's an engineering discipline with discovery calls instead of unit tests.
Amara Okonkwo · April 27, 2026
Founders is a profile section about the people who started something and then had to run it. Pieces track the shift from building a product to managing an organization, the point at which a founder hires their first executive, disputes between cofounders, and the exits that follow. Reported, not as told to.
The founders who learn to sell discover it's an engineering discipline with discovery calls instead of unit tests.
Amara Okonkwo · April 27, 2026
A large audience de-risks fundraising and hiring — and quietly re-prices the company around one person's feed.
Amara Okonkwo · April 5, 2026
Expensive capital, cheap AI, and open distribution margins made bootstrapping viable in categories where it used to be suicide — and vice versa.
Tanya Brooks · March 13, 2026
Serial founders do get better terms; the data on whether they build better companies is genuinely mixed, and the reason matters.
Tanya Brooks · February 18, 2026
In the post-ZIRP reset, a founder's own salary became a signal investors read before the cap table.
Tanya Brooks · January 26, 2026